Social media in marketing research : Theoretical bases, methodological aspects, and thematic focus
Approved
Classifications
MinEdu publication type
A2 Review article in a scientific journal (peer-reviewed)
Definition
Article
Target group
Scientific
Peer reviewed
Peer-reviewed
Article type
Review article
Host publication type
Journal
Publication channel information
Title of journal/series
Psychology and marketing
ISSN (print)
0742-6046
ISSN (electronic)
1520-6793
ISSN (linking)
0742-6046
Publication forum ID
65691
Publication forum level
1
Publication AJG-level
3
Publication appears in FT-list
No
Country of publication
United States
Internationality
Yes
Detailed publication information
Publication year
2022
Bibliographical publication year
2023
Reporting year
2022
Journal/series volume number
40
Journal/series issue number
1
Page numbers
124-145
DOI
10.1002/mar.21746
Language of publication
English
Co-publication information
International co-publication
Yes
Co-publication with a company
No
Availability
Link to online publication
Link to self-archived version
Classification and additional information
MinEdu field of science classification
512 Business and management
Keywords
social media; literature review; Customer engagement; customer relationship management; social media marketing; social media strategy; social media value; social networks; value cocreation
Additional information
Scopus:85141637878, PRINT: Psychology and Marketing (2023), Vol.40:1 pp. 124-145<RV>Basic or discovery research
Source database ID
WoS ID
000879757100001
Scopus ID
Scopus:85141637878