Driving marketing outcomes through social media-based customer engagement
Approved
Classifications
MinEdu publication type
A1 Journal article (peer-reviewed)
Definition
Article
Target group
Scientific
Peer reviewed
Peer-reviewed
Article type
Journal article
Host publication type
Journal
Publication channel information
Title of journal/series
Journal of retailing and consumer services
ISSN (print)
0969-6989
ISSN (electronic)
1873-1384
ISSN (linking)
0969-6989
Publisher
Elsevier
Publication forum ID
61569
Publication forum level
1
Publication appears in FT-list
No
Country of publication
United Kingdom
Internationality
Yes
Detailed publication information
Publication year
2023
Reporting year
2023
Journal/series volume number
74
Article number
103445
DOI
10.1016/j.jretconser.2023.103445
Language of publication
English
Co-publication information
International co-publication
Yes
Co-publication with a company
No
Availability
Link to online publication
Link to self-archived version
Classification and additional information
MinEdu field of science classification
512 Business and management
Keywords
Customer engagement; Customer loyalty; Word-of-mouth; Social media; Uses and gratification theory
Funding information
Funding information in the publication
This research received funding from Sino-Danish Center for Education and Research (SDC).
Source database ID
WoS ID
WOS:001025950200001
Scopus ID
Scopus:85161698454