Sustainable consumption does not have to be altruistic: Subjective well-being as a self-benefit driver of change towards sustainable anti-consumption of clothing

I owe huge thanks to the Maj and Tor Nessling Foundation for not only seeing potential in my research plan and financially enabling me to focus on my research for the first three and a half years but also for offering a safe and inspiring workplace and community at Nessling Nest, contacts that I will have for life. I also sincerely thank the Foundation for Economic Education and the Alfred Kordelin Foundation for financing the finalization of this thesis.