Evaluating customer experience and perceived value of digital media services -Case Big Brother

a world-famous reality TV-format Big Brother provides viewers with various digital media services (e.g. to see more programming if wanted via 24/7 service) and possibilities to participate programming (e.g. to vote for contestants). Aim of this sutyd is to understand conditions for creating willingness to pay for such additional services. Our empirical findings are based onfocus group discussions among Big Brother viewers. We examine customer experiences on Big Brother and disucss the challenges of creating balance between perceived sacrifices and perceived value form a managerial viewpoint. We seek to identity the elements of digital media services that lead to customer perceived value and examine the conditions in which customers are willing to make temporal and economical sacrifices in order to engage in digital media services.