Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency
Approved
Classifications
MinEdu publication type
A1 Journal article (peer-reviewed)
Definition
Article
Target group
Scientific
Peer reviewed
Peer-reviewed
Article type
Journal article
Host publication type
Journal
Publication channel information
Title of journal/series
Journal of marketing
ISSN (print)
0022-2429
ISSN (electronic)
1547-7185
ISSN (linking)
0022-2429
Publisher
Sage publications
Publication forum ID
60928
Publication forum level
3
Publication AJG-level
4*
Publication appears in FT-list
Yes
SNIP-level of the publication
4.93
Country of publication
United States
Internationality
Yes
Detailed publication information
Publication year
2025
Reporting year
2025
Journal/series volume number
89
Journal/series issue number
5
Page numbers
152-174
DOI
10.1177/00222429251319312
Language of publication
English
Co-publication information
International co-publication
Yes
Co-publication with a company
No
Availability
Link to online publication
Link to self-archived version
Classification and additional information
MinEdu field of science classification
512 Business and management
Keywords
Consumer Welfare/Subjective Well being; Customer Experience; Experiential Marketing; Services Marketing
Funding information
Funding information in the publication
The first lead author would like to thank the Fulbright Foundation of Finland. The second lead author would like to thank the Academy of Finland (#275526)
Funders
Funder
Academy of Finland
Name of funding
-
Funding decision
-
Source database ID
WoS ID
WOS:001489214400001
Scopus ID
2-s2.0-105005603057