Salminen, Joni
Academic degree
Doctor of Economic Sciences and Business Administration
Title
Associate Professor (tenure track)
Unit
Markkinointi
Fields of expertise
Digital marketing, personas, analytics, AI
Personal links
Description of activity
Joni works as a researcher at the University of Vaasa, Finland. His research interests relate to HCI, Human-centered AI, Quantitative UX, data-driven personas, and the use of AI/NLP for marketing tasks. He also teaches and studies digital marketing, platform business, and the use of AI and ML in marketing.