Salminen, Joni
Academic degree
Doctor of Economic Sciences and Business Administration
Title
Apulaisprofessori
Unit
Markkinointi
Fields of expertise
Digital marketing, personas, analytics, AI
Homepage
Description of research and teaching:
Joni works as a researcher at the University of Vaasa, Finland. His research interests relate to HCI, Human-centered AI, Quantitative UX, data-driven personas, and the use of AI/NLP for marketing tasks. He also teaches and studies digital marketing, platform business, and the use of AI and ML in marketing.